Brussels - capital of talent.
RSCA and DAMSO co-create a shirt to express their shared love for Brussels and its talent.
The collaboration of Belgium’s biggest club and Belgium’s biggest artist results in a unique shirt - a celebration of Brussels as the capital and home of talent. Brussels is the capital of football, sports, gastronomy, culture, music, fashion and much more. The X at the heart of the dark and golden shirt design refers to BXL and to a uniquely diverse talented city - from artists to athletes.
RSC Anderlecht stands for talent. The club prides itself in developing the potential of every promising player. Many of our players originate from the streets in and around the city. The capital and its streets have always been fertile ground for talent. This is reflected in the many young Brussels based players who grow up at our academy in Neerpede and eventually integrate into the first team. From Marco Kana, Anouar Ait El Hadj, Zeno Debast, Mario Stroeykens, Noah Sadiki and Killian Sardella to Julien Duranville and many more to come.
DAMSO is an icon of today’s Belgian music scene. DAMSO released four platinum awarded success albums. And with over 275 million total streams he is Belgium’s most streamed artist of the last five years. He is known for early hits as BruxellesVie and recent hit collaborations with Angèle, Lous & The Yakuza, Aya Nakamura and Selah Sue. The Brussels based rapper is an immensely popular source of inspiration for a young generation of diverse cultures in Brussels, Belgium and far beyond.
The collaboration between RSCA and DAMSO is based on our shared ambition to push talented youth forward. And aims to further expand the world of RSCA within and beyond football. This first collab is expressed in a co-designed football collection. Club and artist are exploring new and youth driven projects to co-develop. A second project will result in a renewed home and landmark for football and other street sports in the city. More soon.
The dark and golden BXL shirt by JOMA will put Brussels on the map in the European games of RSC Anderlecht. RSC Anderlecht will wear the BXL shirt for the very first time this Thursday in its much anticipated first European group game. The collection is available in the official fan and webshop of RSC Anderlecht.
The campaign was produced by two of Brussels' most promising creative talents. The video was directed by filmmaker Heleen Declercq. Photography by Jules Emile.
Production Company: Initials LA
Director: Heleen Declercq
Producer: Sarah Theys & Emma Cornut
DOP: Fabrice Parent
1AC: Jesper Rey
Edit: Ward Geerts
Grading: Xavier Dockx
Sound design & Mix: Studio Henri
Photography: Jules Emile
Designer: Romain Garcin
Girls: Lyna, Wassila, Zoe, Gabriella, Sarah, Emma
Bikers: Andrei, Julian, Joe
Music producer and artist: Demna, Kobo
Location: ICP Studios
Players RSCA: Marco Kana, Zeno Debast, Mario Stroeykens
Painter: Carl Cash Knight